WebMay 31, 2005 · Cult Brand: a brand for which a group of customers exhibit a great devotion or dedication. Its ideology is distinctive and it … WebDec 2, 2013 · The theory of Brand Culture was partly informed by Douglas Atkin’s groundbreaking book, The Culting of Brands,(1) which was one of the first books to …
The culting of brands : when customers become true …
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The Culting of Brands : Turn Your Customers into True Believers ...
WebA "cult brand" is defined by Investopedia as "referring to a product or service that has a loyal customer base that approaches fanaticism. Cult brands have achieved a unique … WebDouglas Atkin (Author of The Culting of Brands) Discover new books on Goodreads See if your friends have read any of Douglas Atkin's books Join Goodreads Douglas Atkin’s Followers (4) Douglas Atkin edit data Combine Editions Douglas Atkin’s books Average rating: 3.81 · 253 ratings · 26 reviews · 4 distinct works • Similar authors WebJul 6, 2024 · The purpose of this research aims to fill in the gap in the religion-brand relationship, and explores what constitutes a cult-like allegiance to a brand, by examining subjects’ relationship to the Apple brand, comparing survey response by subjects who were “devotees” versus “indifferents” to Catholicism and to Apple. cancer-free翻译